venerdì 31 luglio 2009

Qualcosa di inusuale


I lettori di questo blog sanno che una particolare attenzione viene riservata alle innovative strategie di comunicazione che lo staff di Barack Obama ha realizzato durante la campagna presidenziale e che continua ad elaborare anche dopo l'elezione del 4 novembre scorso.
L'ultima iniziativa è talmente originale che è stata definita "something unusual" dallo stesso Mitch Stewart, direttore di "Organizing for America", la campagna di mobilitazione dal basso nata a sostegno della candidatura presidenziale di Obama.
Obama è fortemente impegnato a far passare la legge di copertura sanitaria universale per tutti gli americani. Decisione storica, se passasse, e Obama vuole passare alla storia per ben altro che essere il primo presidente non bianco.
I Repubblicani provano a rallentare i tempi di approvazione nella speranza che la maggioranza sui cui Obama può contare al Senato come alla Camera possa sfaldarsi sotto i colpi delle lobby e delle campagne dei media.
Organising for America ha lanciato la campagna "Chip in a dollar a day". La logica è la seguente. Se i Repubblicani vogliono sfibrare il movimento con una tattica dilatoria i sostenitori finanzino con un dollaro al giorno il movimento stesso: più dureranno i lavori di approvazione della riforma sanitaria a causa dell'ostruzionismo repubblicano, tanto più il movimento sarà più ricco e capace di investire i soldi raccolti in altre iniziative di comunicazione e propaganda. E' evidente che un'iniziativa del genere può basarsi solo su una strordinaria mobilitazione costruita nei due anni precedenti. Ma è altrettanto vero che è la prima volta che un leader politico di una democrazia "occidentale" utilizza in maniera tanto serrata la capacità di mobilitare la sua base.
L'unico altro caso che mi viene in mente è Chavez, con il filo diretto televisivo della trasmissione "Olà presidente". Già immagino il rossore che apparirà sulle guance di qualche obamiano acritico nostrano a leggere questo esempio.
Ma vi lascio ora alla email di Mitch Stewart:


Organizing for America
Biagio --

You've probably seen the headlines: Opponents of change are doing everything they can to delay health insurance reform. As a Republican strategy memo concluded, "If we slow this sausage-making process down, we can defeat it."

They're betting that as time goes by, our energy will flag, our movement will weaken, and they'll ultimately be able to block any change.

But they just don't get it -- thanks to the regular Americans who are reaching out in neighborhoods nationwide, our movement is expanding every day. In fact, over the weekend, we surpassed our big goal of 1 million people taking action for health insurance reform. And with your help, we'll keep growing and prove that our opponents' strategy of "delay, delay, delay" simply won't work.

So I want to ask you for something unusual: Can you chip in $1 each day until we pass real health insurance reform? A huge response will show the insurance companies and their allies in Congress that their delay tactics will only make our movement stronger.

Chip in a dollar a day

Here's how it works: We'll bill your credit card for 30 days' worth of donations now and once a month until the President signs real health insurance reform into law.

The cost of inaction on health insurance reform is astounding. Every day, 14,000 more Americans lose their coverage. Premiums continue to rise at three times the rate of wages. And each day, more small businesses are forced to choose between covering their employees and keeping their doors open.

But that doesn't stop our opponents from trying to bog down the process with legislative tricks. And at the same time, they're attacking the President for "moving too fast," even though Washington has been talking about the need for comprehensive health insurance reform since the days of Harry Truman!

What they don't realize is that outside of Washington, our campaign keeps growing. We've reached our "million" milestone, but the stories behind that number are even more impressive: grassroots press conferences with small-business owners in Missouri, more than 1,200 people at an organizing meeting in Minnesota, huge events outside local Senate offices in Florida, and so much more.

That's why our dollar-a-day campaign is so important: If the few senators and representatives who are opposing reform understand that dragging their heels makes us stronger every day -- and that the grassroots pressure on them will increase -- they'll be far less willing to keep slowing down the process.

Can you help? Please donate $1 per day until we pass real health insurance reform:

https://donate.barackobama.com/dollar

Thank you,

Mitch

Mitch Stewart
Director
Organizing for America

10 commenti:

Anonimo ha detto...

Caro Biagio,
molto interessante il tuo post sulla nuova campagna di "Organizing for America".
Eppure, non so, mi viene da pensare, ma la politica non dovrebbe utilizzare le proprie armi e gli strumenti che le sono propri, la propria forza di persuasione (e anche di influenza e pressione) per vincere le proprie battaglie? Mi riporta alla mente i digiuni di Pannella per far ascoltare le proprie proposte.
Quest'operazione mi suona un po' propagandista, un po' "facile" non so come dire; ma molto probabilmente sono io ad essere un po' ...naive ;-) e l'iniziativa sarà un successone. E comunque la causa che perora è, ovviamente, di primaria importanza.
Diciamo che magari questa iniziativa, insieme a tutto il resto, può avere un suo peso, un suo valore, soprattutto a livello informativo, se sarà però una tantum. Alla fine un governo già drena abbastanza soldi dai cittadini tramite le imposte, no?
Comunque ti segnalo qui altri due articoli su Obama e social network, niente di nuovo per la verità, ma ti segnalo comunque il sito da cui sono tratti, dove troverai contributi vari su marketing, comunicazione ecc.

un abbraccio e buone vacanze!

http://www.facebook.com/l/;knowledge.insead.edu/TheObamaEffect081102.cfm?vid=124

http://www.facebook.com/l/;knowledge.insead.edu/contents/HowObamausedsocialnetworkingtowin090709.cfm

Enrico ha detto...

http://bit.ly/Y2QR1

Mi sembrava interessante per il tuo post, ciao!
enrico

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